Do you know the saying it's not enough to be a (insert your profession / trade here) you also have to be a great self promoter of (insert your profession /trade here). Now for a lot of people the very possibility of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's the same as anything else, with the right tools, strategies, support and most importantly the correct mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
I recommend the first thing you need to do is to stop thinking of self-promotion as a project and start incorporating it into your regular business activities as a key business advancement tool.
Such as a "keep-in-touch strategy." That is made easy by using an autoresponder service.
There are a range of autoresponder services available, do your research and decide the one that best meets your needs.
Make it a habit of regularly sending your clients and potential clients emails, personal notes and useful articles.
It means: giving before you get building and maintaining relationships and honoring your word.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a reputation in the marketplace.
Three things you can start doing yourself today are:
(By the way if these ideas don't resonate with you, you really do have to get over it, you simply need to overcome the fear of self promotion and do it, as just a fact of life - in business, at work, home, school)
1. Set small daily self-promotion goals.
- write someone a line,
- joining a networking group,
- providing some honorary service,
- writing an article,
- updating your blog,
- or showing up at an networking event.
IT MAY TAKE SOME TIME TO SEE THE END RESULT OF NEW CLIENTS, but it gets you taking action.
Reality check - clients will come to you when the time is right for them, not you, and you have to be available to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their contact details.
3. Use your initiative - follow up, follow up, follow up.
- Stay in touch tactfully.
- Thank them for selecting you and your service.
Even if your customers only use you once a year make an effort to stay in contact.
Keep your potential customers up-to-date of your activities, your newsletter, specials etc.
Sometimes it's challenging to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is your responsibility.
When you get down to it marketing your service is about marketing YOU.
You need to sell your future clients on you:
Your value, your brand, your value - what you have to offer.
You will find it hard, even impossible to achieve greatness or sustained success without the commitment and capacity to be a shameless self-promoter.
If you come at it with the right approach you will discover the fun in self promotion
So go ahead, make it fun, enjoy it and promote yourself now!
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