I got to thinking regarding this yesterday and thought I'd write a quick post about my belief of why I feel the network marketing failure rate is so high...Why Do People Give Up?
In my humble opinion, network marketing provides wonderful opportunity for wealth creation for the average person. The admission fee to start your online business is economical and the benefit is superb. The minimum entry fee is why a lot of people who do not have the entrepreneurial drive get involved. They are marked in by claims by companies of making gobs of money while the marketer is either sleeping or on the beach.
To succeed online, it takes efforts. I realize...that's a word no one likes to hear! To give you an instance, I received an email from one of my downline members recently who had received an email from his downline member. His downline member was doubting if the program she had joined was really going to work because she hadn't received any registrations in her 1 day of marketing! She was feeling that the program may be a trick! This, unfortunately, is the mindset of nearly all of "network marketers" and contributes greatly to the 97% failure percentage and more abrasion rates that we all the time hear regarding. This failure rate is the same with people starting off-line businesses too.
Most people are only not outline to run their own business. It's not in their make-up and that's OK. But, this makes the failure rate randomly more. I have no method of proving this but the failure rate of people who actually apply themselves and have a thrive-oriented mindset is much lower than 97%. Maybe less than 50%.
An additional contributing cause is "The grass is all the time greener on the other side". This statement is rarely true. I've studied this hard-way throughout the years in my offline business life. The key is to get a business chance, or some, that you consider and that are rightful, and work those programs. If you don't know how to market, learn. That's what I'm doing with MLM Lead System Pro. I have been in sales and marketing for my complete 20 plus year career. Online network marketing is dynamic and we all need to study as much as we could and apply what we study in our marketing hard works. If you instruct yourself consistently, you will know over 95% of your competition. Most people are either besieged or very lethargic (sorry) to apply themselves.
Then, it is the sponsor's work to send this information onto their members. I have been involved in some business opportunities where I never hear from my sponsor. These people will never be successful. No matter what your experience level, you must instruct, guide, and stimulate your downline. At times this can be difficult as they are not receptive but you still need to do it. This will come back to you ten-fold because your message will vibrate with some.
Fundamentally, it is my view that the failure rate in network marketing is raised by the people who shouldn't be in the business to start with. With a negative mindset, there is no way to be thriving. Without seeking out and following a proven system there is no way to be flourishing. For those who are providing true effort, and constantly educating themselves, I reassure you that there is light at the end of the tunnel. Do not give up because this is an excellent business with plenty of room for everyone who wishes to accomplish something. And make the lifestyle that they've forever dreamed of.
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